Press Release Submission Guidelines
Professional news coverage for the nail industry
TheNailWiki offers professional press release publication for nail industry brands, salons, educators, and professionals. All press releases are written by our editorial team, fact-checked, and published permanently on TheNailWiki with advanced discoverability optimization.
← View Our Editorial Standards
What Makes TheNailWiki Different
Written by Professional Editor
You provide the information and materials. We write the press release in professional, optimized format. This ensures consistent quality, proper structure, and maximum discoverability.
Editorial Standards Maintained
Despite being a paid service, all press releases must meet our Editorial Standards. We maintain the same rigorous fact-checking and verification as our independent content.
What We Verify:
- Product safety certifications and regulatory compliance
- Business registration, insurance, and accreditation validity
- Claims accuracy and verifiable credentials
- UK/EU cosmetic regulations (where applicable)
What You Must Provide:
- Business registration documents
- Public liability insurance certificate
- Product safety documentation (if applicable)
- Accreditation certificates (if claiming qualified status)
- Client consent forms (for salon work images)
Advanced Discoverability Optimization
Your press release is optimized for maximum visibility across modern search platforms. This ensures your news reaches nail professionals wherever they are searching – not just traditional search engines.
Why this matters: The future of search is changing. More professionals are discovering content through advanced search platforms and AI-powered tools. TheNailWiki ensures your press release is structured for this new discovery landscape, giving you visibility competitors cannot match.
Permanent Publication
Your press release remains published permanently. It will not be archived, removed, or hidden after a set period. This creates lasting value and ongoing visibility.
Niche Authority Platform
TheNailWiki focuses exclusively on the professional nail industry. Your press release reaches a targeted audience of nail technicians, salon owners, educators, and industry professionals.
The Submission & Publication Process
Our process ensures quality and transparency at every stage:
Submit Your Enquiry
Complete the enquiry form below with information about your press release. No payment required at this stage.
Editorial Review
Our editorial team reviews your submission against our standards. We will respond with one of three outcomes: Approved (proceed to detailed information request), Rejected (with explanation), or More Information Needed (clarification requested).
Provide Detailed Information
If approved, we request comprehensive details to write the best possible press release: product specifications, quotes from spokespeople, high-resolution images (minimum 2), relevant dates, background information, business credentials, and any specific points you want emphasized.
Quote & Payment
Once all information is received and approved, we provide a quote based on your selected package and requirements. Payment is via secure link. Pricing provided on enquiry based on scope and complexity.
Writing & Optimization
Our editorial team writes your press release in professional format, optimized for maximum discoverability. We handle all technical implementation including structure, formatting, and optimization.
Draft Approval
We send you the draft press release for approval. You have 72 hours to respond with approval or request changes. One round of revisions is included in your package. If no response is received within 72 hours, the press release will be automatically published.
Publication
Your press release is published on TheNailWiki with full optimization and proper structure. You receive the published URL for sharing across your marketing channels.
⚠️ Important Policies:
- Post-publication revisions: Changes requested after publication are subject to an additional fee starting from £97 per revision round (depending on scope of changes).
- No refunds: If payment is completed and you fail to provide all requested information and materials, no refund will be issued.
- Auto-publication: Failure to respond within 72 hours results in automatic publication to prevent indefinite delays.
What We Accept
We publish press releases for newsworthy nail industry developments including, but not limited to:
- Product Launches: New nail products, tools, or systems from established brands with proper safety documentation
- Salon Milestones: Grand openings, expansions, relocations, anniversaries, or significant achievements
- Industry Awards: Recognition from established nail industry organizations or competitions
- Professional Certifications: New qualifications, accreditations, or educational achievements
- Educational Innovations: New courses, training methods, or educational resources from accredited providers
- Business Developments: Partnerships, collaborations, acquisitions, or strategic business announcements
- Industry Research: Study findings, trend reports, or market analysis relevant to nail professionals
- Event Announcements: Trade shows, workshops, masterclasses, or industry gatherings
- Other newsworthy developments: Contact us to discuss your specific news
What We Do Not Accept
To maintain quality, safety, and credibility, we do not publish press releases for the following (examples include, but are not limited to):
Safety Violations:
- Products containing banned substances (MMA, methanol, formaldehyde above legal limits)
- Unregulated products without proper UK/EU cosmetic registration
- Services or techniques that violate safety protocols or professional standards
- False or misleading health claims
Business Credibility Issues:
- Unlicensed salons operating without proper business registration or insurance
- Unverifiable credentials, fake certifications, or misrepresentation of qualifications
- Pyramid schemes or MLM structures disguised as education or business opportunities
- Businesses with documented safety violations or regulatory sanctions
Content Quality Issues:
- Content with no legitimate news value or industry relevance
- Purely promotional material without newsworthy angle
- Attacks on competitors or defamatory statements
- Content violating GDPR, privacy laws, or intellectual property rights
Content Requirements
Information You Must Provide
To write an effective press release, we require:
- Core Information: What you are announcing, why it matters, who it benefits, key dates, and relevant background
- Quotes: At least one quote from a named spokesperson (founder, director, educator, etc.) with their full title
- Contact Details: Business name, location, website, email, and social media handles
- Verifiable Facts: Product specifications, pricing (if applicable), availability dates, certification details
- Business Credentials: Company registration number, insurance status, relevant accreditations
- Client Consent: Written consent forms if featuring client work or before/after images
Image Requirements
Minimum 2 high-resolution images required. Images must meet the following standards:
- Resolution: High quality (no blurry or pixelated images). We will handle resizing and format conversion
- Format: Any common format (JPEG, PNG, WebP, etc.) – we optimize for web
- Rights: You must own the images or have permission to use them. Watermarked stock photos are not accepted
- Content: Professional images showing products, salons, events, or relevant visuals. No unsafe practices depicted
- Consent: Written client consent required for salon work or before/after images featuring identifiable individuals
- Captions: Provide descriptive captions for each image explaining what is shown
Editorial Control & Approval
What You Control
You have approval rights over:
- Factual accuracy: Ensure all facts, figures, dates, and quotes are correct
- Company information: Verify business name, website, contact details are accurate
- Quote attribution: Confirm quotes are correctly attributed to named individuals
- Key messages: Ensure important points are included and emphasized appropriately
What TheNailWiki Controls
TheNailWiki maintains editorial control over:
- Writing style and tone: Professional, informative voice consistent with our editorial standards
- Structure and formatting: Headline hierarchy, paragraph breaks, content organization
- Optimization: Technical implementation for maximum discoverability
- Editorial standards compliance: Ensuring content meets safety, legal, and quality requirements
- Publication timing: When the press release goes live (typically within 48 hours of final approval)
Important: You approve factual accuracy only. Editorial decisions regarding tone, structure, and optimization remain with TheNailWiki. This ensures consistency, quality, and compliance with our standards across all published content.
Frequently Asked Questions
How long does the process take?
Timeline depends on information provision and approval speed. Typically, from initial approval to publication takes 5-14 business days. Rush service is available for time-sensitive announcements (additional fees apply).
Can I write my own press release?
You may provide a draft if you prefer. However, all press releases published on TheNailWiki are rewritten and formatted by our editorial team to ensure consistent quality, proper structure, compliance with our standards, and technical optimization. We will ensure your main points are included whilst adapting the content to TheNailWiki’s templates and style.
What if my submission is rejected?
We provide a detailed explanation of why the submission does not meet our standards. No payment is taken for rejected submissions. You may resubmit once issues are addressed.
How many revisions are included?
One round of revisions is included during the 72-hour approval window. Additional revisions requested after publication incur fees starting from £97 per round, depending on the scope of changes required.
Can I promote products or services?
Yes, if there is genuine news value (product launch, new service offering, etc.). Purely promotional content without newsworthy angle will not be accepted. The press release must provide value to readers, not just advertise.
Do you offer product testing and review services?
Yes. We are happy to test your products and provide professional opinion based on hands-on salon use. This creates authentic, credible coverage beyond standard press releases. Contact us via the enquiry form to discuss a custom package including product testing and editorial review.
Will my press release be shared on social media?
Published press releases may be shared on TheNailWiki’s social media channels (subject to editorial discretion). You are encouraged to share the published URL across your own marketing channels.
What happens if I do not respond within 72 hours?
If no response is received within 72 hours of sending the draft, the press release will be automatically published as written. This policy ensures timely publication and prevents indefinite delays.
How much does it cost?
Pricing is provided on enquiry based on package selection, content complexity, and specific requirements. Submit the form below and we will provide a detailed quote after reviewing your needs.
Submit Your Press Release Enquiry
Complete the form below to begin the submission process. Our editorial team will review your enquiry and respond promptly.
TheNailWiki Press Release Service
Professional news coverage for the nail industry
All press releases subject to Editorial Standards