Editorial Standards

Last Updated: November 2025

Last Updated: November 2025

Our Mission & Independence

TheNailWiki exists to elevate professional standards in the nail industry worldwide by providing independent, evidence-based educational resources that prioritise safety, accuracy, and accessibility.

What Makes Us Different

Content Governance & Review

Editorial Leadership

Expert Consultation Process

Where appropriate, technical content involving medical or chemical topics may be reviewed by qualified specialists including:

• Dermatologists and podiatrists for nail health, disorders, and medical conditions
• Cosmetic chemists for product formulations, ingredient interactions, and chemical safety
• Regulatory consultants for compliance with UK, EU, and international standards
• Industry educators with relevant accreditations (VTCT, ABT, BABTAC, or other international accrediting bodies)

However, specialist review is not required for all content. The determining factor is verifiable evidence and proper source citation, not the credentials of the reviewer.

Content We Publish

✓ Acceptable Content

• Educational content: Technical tutorials, best practice guides, safety protocols
• Industry news: Product launches from established brands, salon openings, awards, certifications
• Scientific information: Research findings, ingredient analysis, evidence-based approaches
• Regulatory guidance: Compliance updates, safety standards, licensing requirements
• Business resources: Professional development, ethical business practices
• Health & safety: Sanitation protocols, allergy prevention, client care guidelines

✗ Content We Do Not Publish

Verification & Fact-Checking Process

All content published on TheNailWiki undergoes verification to ensure accuracy, safety, and reliability:

Safety & Regulatory Standards

Primary Jurisdiction: United Kingdom

As a UK-based publication, TheNailWiki adheres primarily to UK health and safety regulations, cosmetic product regulations, and professional standards. However, we acknowledge and reference international standards where relevant for our global readership.

Regulatory Compliance:

• UK Cosmetic Products Enforcement Regulations 2013 (and amendments)
• Health and Safety at Work Act 1974 and related regulations
• Control of Substances Hazardous to Health (COSHH) requirements
• EU Cosmetics Regulation (EC) No 1223/2009 (where applicable)
• International standards (FDA, Health Canada, etc.) noted for reference

Scope of Practice

TheNailWiki clearly distinguishes between cosmetic nail services (within a nail technician’s scope) and medical treatments (requiring medical professionals).

AI & Technology Policy

Human-Created, AI-Enhanced

TheNailWiki does not publish automatically generated AI content. All articles, press releases, and educational resources are written or substantively edited by qualified humans with industry expertise.

How We Use AI Tools:

• Research assistance: Identifying relevant studies, sources, and industry developments
• Structural support: Organizing content outlines and formatting for readability
• Grammar checking: Ensuring British English compliance and formal grammar standards

Human Oversight Requirements:

• All content is written or substantively edited by industry experts
• Factual claims are verified by humans against reputable sources
• Technical accuracy is confirmed by qualified professionals
• Final editorial approval is always human-controlled

Search Engine Optimization

All published content is optimized for discoverability by modern search engines while maintaining readability and educational value for human readers. Technical implementation details are proprietary to TheNailWiki’s methodology.

AI-Citation Ready by Design

All TheNailWiki content is engineered for modern AI-powered search platforms such as ChatGPT, Perplexity, and Google’s AI Overview. Our structured approach, entity-based formatting, and clarity-first writing enable accurate citation and discoverability—allowing AI systems to confidently reference our expertise in professional nail education.

Our editorial structure mirrors how AI understands trust: consistent author attribution, semantic clarity, and answer-first formatting. As a result, TheNailWiki content is not only human-readable, but also designed to become a reliable resource within next-generation discovery systems.

Corrections & Updates Policy

Content is updated as new information, research, or regulatory changes emerge. When errors are identified, they are corrected promptly.

Content Categories & Labelling

TheNailWiki publishes several types of content, each clearly labelled for transparency:

Complaints & Dispute Resolution

If You Disagree With Our Content

Contact us via our contact form with specific concerns. Provide evidence supporting your position. All submissions are reviewed.

Editorial Decisions: Decisions regarding editorial tone, writing style, content selection, and publication timing are at TheNailWiki’s discretion. Editorial decisions are final.

Refusal to Publish

If submitted content is refused: full explanation provided, no payment taken (all content reviewed before payment request), resubmission welcomed once issues addressed.

Paid Content & Sponsorship Policy

Paid Content Disclosure

TheNailWiki publishes several types of paid content, all clearly labelled:

• Press Releases: Paid news coverage written by TheNailWiki editorial team. Labelled “Press Release | [Brand Name]”
• Verified Professional Profiles: Annual paid listings for certified nail professionals. Clearly marked in directory
• Featured Contributor Articles: Expert-submitted content, fact-checked and reformatted by TheNailWiki. Labelled “Expert Contributor | [Name]”

Advertising & Sponsorship

• TheNailWiki does not currently run display advertising
• Affiliate links (if used) are clearly disclosed
• Sponsorship does not change editorial judgement or content standards
• Product recommendations are based on professional evaluation, not payment

Press Release Corrections Policy

If a press release contains errors discovered after publication, the client is responsible for providing corrected information. TheNailWiki may update or remove content at our discretion. Post-publication revisions may incur additional fees.

Image Requirements & Licensing

Image Standards

All images published on TheNailWiki must meet the following requirements:

• Copyright compliance: Images must be owned by submitter or properly licensed for use
• Client consent: Written consent required for all identifiable client work, before/after images, or salon photography featuring individuals
• Quality standards: High-resolution images showing professional work. No blurry, pixelated, or low-quality images
• Safety compliance: Images must not depict unsafe practices, banned products, or techniques outside professional scope
• AI-generated images: Must be disclosed if used. Not accepted for treatment demonstrations or safety guidance
• Stock images: Not accepted for nail technique demonstrations or client work examples

Conflict of Interest & Disclosure Policy

To maintain credibility and trust, TheNailWiki enforces strict conflict of interest policies:

• Brand affiliations: Contributors must disclose any financial relationships with brands mentioned in their content
• Product reviews: Educators cannot review their own brand products. Reviews must be conducted by independent professionals
• Training partnerships: Sponsored training or product partnerships must be disclosed in relevant content
• Financial interests: Any financial stake in products, brands, or services mentioned must be disclosed
• Editorial team: TheNailWiki editorial team does not accept payment or incentives from brands for favourable coverage

Data Protection & Privacy

TheNailWiki respects the privacy of contributors, professionals, and readers:

• We do not share contributor or submission data with third parties
• All images and information submitted for press releases are used only for publication purposes
• Personal information is stored securely and in compliance with UK GDPR requirements
• Contact forms are processed securely and confidentially
• Directory profiles are published with explicitly provided information only

For full details, see our Privacy Policy.

Geographic & Jurisdictional Scope

User-Submitted Content Disclaimer

Press releases, professional directory profiles, and contributor submissions are provided by third parties and verified to the best of our ability:

• User responsibility: Submitters are responsible for the accuracy of all claims, credentials, and information provided
• Editorial rights: TheNailWiki reserves the right to edit, reject, or remove any submitted content that does not meet our standards
• Verification limitations: While we fact-check and verify credentials, we cannot guarantee the absolute accuracy of all third-party claims
• Liability protection: TheNailWiki is not liable for false, misleading, or inaccurate claims provided by third-party submitters
• Removal policy: Content found to contain false information will be corrected or removed promptly upon discovery

Legal Disclaimers

Contact & Enforcement

Enforcement

• All published content reviewed against these standards before publication
• Readers can flag concerns via contact form
• Violations addressed promptly (correction, removal, or clarification)
• Repeat violators may be removed from contributor or directory listings
• Standards reviewed and updated periodically to reflect industry developments